At the same time, we find evidence that most publishers (72%) are worried about increasing news avoidance – especially around important but often depressing topics like Ukraine and climate change – with only 12% not worried.Even those that are optimistic expect to see layoffs and other cost-cutting measures in the next year. The biggest concerns relate to rising costs, lower interest from advertisers, and a softening in subscriptions.
Less than half (44%) of our sample of editors, CEOs, and digital leaders say they are confident about the year ahead, with around a fifth (19%) expressing low confidence. Publishers are much less confident about their business prospects than this time last year.How do media leaders view the year ahead? The next few years will not be defined by how fast we adopt digital, but by how we transform our digital content to meet rapidly changing audience expectations. Buckle up for the ride.Īgainst this backdrop, news organisations that have not yet fully embraced digital will be at a severe disadvantage. But these new technologies will also bring existential and ethical questions – along with more deep fakes, deep porn, and other synthetic media. AI offers the chance for publishers (finally) to deliver more personal information and formats, to help deal with channel fragmentation and information overload. Extraordinary advances in artificial intelligence (AI) in 2022 have laid bare more immediate opportunities – and challenges – for journalism. Meanwhile, the next wave of technical innovation is already here – and we are not talking about the metaverse. With huge audiences up for grabs, we can expect (or hope) to see the seeds of something better in 2023 with a host of new networks and models emerging. Amid this turmoil, there is some hope that the next set of applications will put more emphasis on connections and content that are good for society rather than those that deliver outrage and anger. First-generation social networks like Facebook and Twitter are struggling to retain audiences as older people get bored and younger users migrate to new networks like TikTok. Could this be the year when publishers rethink their offer to address the twin challenges of news avoidance and disconnection – to offer more hope, inspiration, and utility?īig Tech platforms will also be under pressure this year and not just from the economic downturn. In these conditions journalism has often thrived, but the depressing and relentless nature of the news agenda continues to turn many people away. Russia’s invasion of Ukraine, the increasingly destructive impact of global warming, along with the after-effects of the COVID pandemic have created fear and uncertainty for many ordinary people. This will be a year of heightened concerns about the sustainability of some news media against a backdrop of rampant inflation, and a deep squeeze on household spending.
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